Our Team

Michelle Kim & Bea Kim

Nope, we're not related.


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Michelle Kim, Co-Founder & Owner

Michelle Kim graduated from UC Berkeley’s Haas School of Business with a passion for entrepreneurship and social justice.

Michelle has been a lifelong social justice activist and a community organizer, serving on a variety of organizations such as the UC LGBTIQ Association Steering Committee (commissioned by the UC system’s Office of the President), the Gender Equity Resource Center, UCB Chancellor’s Advisory Committee, San Francisco Human Rights Commission’s LGBTQ Advisory Committee, and LYRIC youth nonprofit’s Board of Directors.

She has spoken about the importance of social justice activism at events hosted by renowned entities such as Amnesty International, and was nominated as San Francisco Pride’s Community Grand Marshall for her work around low-income queer youth empowerment and her efforts to increase diversity and inclusion in the corporate and tech world.

Prior to Awaken, she had a successful career working with C-suite and VP-level executives at high-performing companies around the world, helping them set ambitious business goals and align their teams to achieve them. While working in management consulting and technology startups, she experienced and validated first-hand the urgent need for education and awareness around social justice issues, which fueled her lifelong passion for empowering people to live life as their authentic selves while overcoming social and institutional barriers.


Beatrice Kim, Co-Founder & Owner

As a Korean-American woman executive in Silicon Valley, Bea Kim has seen first-hand the power that a diverse and inclusive culture can bring to a company and the devastating consequences for companies without one. As witness to this power along with her desire to educate, empower, and wake people up to their full potential, Bea co-founded Awaken with Michelle.

Prior to Awaken, Bea ran and successfully sold an education startup. She has over 12 years of experience in technology and client services across multiple industries. Her lean startup experience is balanced with her global corporate experience in workforce transformation from her 5 years of work as a consultant for Accenture.

In addition to her work with Awaken, Bea spends her time inspiring others to live big and unapologetically through her life coaching practice. She is an angel investor and her portfolio includes startups in the financial, technology and media space.

Bea has her bachelor’s from Stanford University and coaching certification accredited through the International Coaching Federation. In her spare time, Bea loves going camping with her husband and 2-year old son.